Greenwashing is the act of a brand creating misleading claims or marketing tactics that portray a product as environmentally friendly or natural when they’re not. This practice often exaggerates or misrepresents a company’s sustainability or eco-friendliness, deceiving consumers into believing they made the best choice for their well-being and the environment. In the context of candles, greenwashing occurs when manufacturers label their products as “vegan," “natural" or "eco-friendly" without substantiating these claims. For instance, greenwashed candles might contain synthetic fragrances, paraffin wax, or other non-sustainable and potentially harmful materials.

Australia is famous for greenwashed soy and palm wax candles

Laden with synthetic fragrance and Forever Chemicals that leave a lasting negative impact on the earth and our bodies.

Australia is also famous for beeswax.

Within Australia exists huge expanses of untouched wilderness. We get our wax from keepers in Queensland. Our beekeepers ethically-harvest beeswax from hives that are strategically situated within Queensland’s expansive landscape. The vastness of forest ensures that each honeybee travels well within the diameter of untouched land, eating pollen that is free from pesticides, sprays and man’s manipulation.

The precious wax is filtered by steam and sun, and meticulously purified through linen so that each drop is pristine. In the world of candle making, beeswax is a symbol of purity, luxury, and tradition. Beeswax carries a rich history in elegance and refinement, stemming all the way back from ancient Rome, and even further back to Egypt. Beeswax candles embody a skilled artisanal approach to candlelight, honouring the artistry and wisdom of a past era.

In contrast, alternatives like soy and palm wax exist simply because they are driven by commercial interests. Masking their true environmental impact, misleading claims of eco-friendliness hide the synthetic fragrances and harmful chemicals that reside within these cheap, manufactured candles. They starkly oppose the natural allure of pure beeswax.