Micaela’s Website: micaelajane.com

Overview
For Micaela Jane, a compassionate doula with a holistic approach to birth support, I designed a website that captures the essence of her nurturing and individualized care. The project focused on building an inviting digital presence that allows visitors to immediately feel a sense of calm, warmth, and trust.

Design Approach
Micaela's services are deeply personal and empowering, so the site needed to reflect those values. I crafted a soft, natural color palette and used minimalist design elements to keep the focus on her story, services, and client testimonials. Clean lines and an intuitive layout make it easy for potential clients to explore her offerings and feel at ease as they navigate the site.

Key Features

• User-Centred Design: I incorporated easy-to-navigate sections with clear calls to action, ensuring that visitors can seamlessly learn about Micaela’s services and book consultations.

• Responsive Layout: The site was optimized for both desktop and mobile, ensuring accessibility for visitors on any device.

• Storytelling Through Design: Each page was designed to enhance Micaela’s story, from her background and qualifications to heartfelt client testimonials, connecting her expertise to the user’s needs.

Outcome
Since launching, micaelajane.com has helped Micaela strengthen her online presence, attract new clients, and convey her unique approach to birth support with authenticity and clarity. Her website now serves as a trustworthy platform where potential clients can feel connected and informed.